Brand Manager – Hydromol

Join a Science-Led Consumer Healthcare Pioneer on an Exciting Growth Journey

Are you ready to be part of something extraordinary? At Alliance, we're a dynamic, science-led consumer healthcare organisation specialising in advanced skincare solutions and vitamins, minerals & supplements (VMS). Backed by innovation and driven by purpose, we're on an exciting journey of transformation and growth — expanding our reach, enhancing our brands, and bringing cutting-edge products to more consumers across the globe.

As we continue to evolve, we’re looking for passionate, curious, and driven individuals to join us. If you’re excited by the opportunity to shape the future of health and wellness in a fast-paced, entrepreneurial environment — this is your moment.

We have lots of interesting opportunities across all areas of the business, click here.
Alliance - Our opportunities

As the Brand Manager – Hydromol, your job purpose is to

• Manage the Hydromol brand in the UK & ROI, driving growth and success through direct and in-direct promotional activities, NPD and business development, and market vigilance.

What you’ll be doing

• Develop a brand marketing strategy for ‘the brands’ by collating data from multiple sources and turning insights into actionable strategies. Work with both creative and sales agencies to develop executions across relevant touchpoints including ATL (consumer & HCP promotion) and BTL (retailer and trade promotion, including distribution) and implement key tactical activities within the framework of a brand plan.
• Work closely with Field Sales team to develop and deliver effective HCP Activation strategy, including KOL targeting and development.
• Advise on appropriate pricing strategies and promotions to drive maximum value for ‘the brands’ via key financial analysis (ROI / price sensitivity, break-even etc.).
• Monitoring of market trends and competitor intelligence gathering. Market Data analysis. Commissioning and evaluating market research; monitoring trends and advising strategy. Identifying insights and forming hypothesis to drive business performance.
• Identification of and management of NPD projects and opportunities and supporting corporate development projects where appropriate.
• Management of operational relationships with internal parties to ensure successful delivery of projects. Assist the wider consumer team as and when required. Represent ‘the brands’ at external stakeholder meetings including those with potential customers, distributors or agencies/partners.
• Appreciation of the importance of and compliance with legal and regulatory codes and frameworks (ASA, PAGB, APBI etc) and internal SOPs.

What we are looking for

• A degree in Business Management or Marketing would be desirable, but not essential
• Experience in Consumer Healthcare, ideally in Skincare in a Brand management role
• Development experience of an overall strategy and execution of a single brand
• Experience in building, developing and maintaining the identify of a single brand
• Evidence where you have consistently seen growth across all marketing channels
• Instigation of both direct and indirect promotional activities
• Supported the development of new Products
• Exposure to Omnichannel customer engagement
• Market vigilance experience

Why join us?

At Alliance, you’ll be part of a purpose-driven business that empowers people. We offer a supportive, collaborative culture with real opportunities to grow your career as we grow our brands.

We offer great benefits which include.

• Competitive salary and discretionary bonus.
• 25 days holiday per annum + one celebration day + one volunteering day + plus 8 bank holidays (pro rata)
• Option to buy an additional 10-days holiday per annum (subject to start date).
• Pension – doubled up to a maximum of 10% (EG – If you as an employee contribute 5% and above, Alliance will contribute 10%, or if you contribute 4% Alliance will contribute 8%)
• Life assurance – 4 x basic salary
• Health cash plan and Private medical cover free for the employee, with the option to add a partner, and children to up to the age of 24 in full time education.
• Eye care assistance (every 2 years)
• Free annual flu vaccine
• Employee assistance programme which incorporates “Perks at Work” (retailer and gym membership discounts),
• Cycle scheme for electric and push bikes
• Electric vehicle scheme with Tusker (terms apply)
• Agile working, and family friendly policies.
• Global employee recognition scheme.
• Employee referral scheme - £1,000 for a successful hire

If you are looking to make a difference and be part of something exciting, we’d love to hear from you