Vision & Purpose
Together we achieve more
We are many partners working together; one team, achieving more.
We hold the marketing rights to around 80 Consumer Healthcare brands and Prescription Medicines, which are managed on a portfolio basis according to their growth potential. Promotional investment is focused primarily on our Consumer Healthcare brands, many of which have significant international or multi-territory reach.
Alliance sells its products in more than 100 countries. The Group’s proven business model allows it to benefit both from organic growth opportunities and from enhancing its growth rate through carefully selected acquisitions.
Our strategy enables us to deliver on our purpose and to progress towards our vision of being a leading international healthcare business, built around products that are clinically valuable to patients. Our strategy is focused around four key elements:
• Maximising brand potential
• Acquiring & integrating new products
• Investing in people
• Acting responsibly
Further detail on our business model can be found on pages 17 – 22 of our 2021 Annual Report.
We look at opportunities differently
Our focus is on working together, leveraging the breadth and depth of expertise that exists both within the team and across the wider business.Our leadership team