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Building Alliances

From its origins in the UK over 20 years ago, Alliance has grown to become a significant consumer healthcare business, marketing its products in over 100 countries world-wide and employing around 285 people.

JB-002057. Date of preparation January 2023
Portfolio development

Recent years have seen an increasing focus on consumer healthcare products, in addition to the established niche prescription medicines which formed the original focus of the company’s activities. Our products cover a wide range of therapy areas.

Geographical expansion

In addition to its UK presence, the Group has eight overseas offices across Europe, the Far East and the US. This geographic presence is enhanced by a broad network of international distributors, covering more than 100 countries worldwide.

Over the years, the business has expanded its UK head office in Chippenham, Wiltshire, and is now one of the main employers in the area.

Acquistion history

Acquisition Summary

Recent highlights

In March 2022, we acquired both “ScarAway®”, the largest silicone-based scar treatment brand in the US, and the rights to sell Kelo-cote in the retail consumer market in the US, for a consideration of US$19.4m (£14.8m). This acquisition accelerates our strategy in the US, providing another strong consumer brand with an established distribution platform from which to drive further growth, whilst also enabling Kelo-cote to become the Group’s first fully global brand.

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