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A proven approach

We have a proven strategy of delivering organic growth through selective promotion of our brands and enhancing this growth through carefully targeted acquisitions.

Organic growth

Organic growth comes primarily from promotional investment in our consumer focussed International Star brands – Kelo-cote, Nizoral™, MacuShield and Vamousse.

We also selectively promote a number of our Local consumer healthcare brands, for example Hydromol, Ashton & Parsons and Anbesol in the UK.

The remainder of our Local brands help to provide the underlying cash generation needed to support this growth.

Enhancing our growth through acquisitions

We take a selective approach to acquisitions, using them to increase the scale or geographic reach of our business, to bolster our presence in specific therapy areas or to deliver operational leverage.

Alliance’s acquisition strategy is facilitated by the Group’s strong cash generation and access to capital and leverages our significant M&A and integration expertise, as a result of having completed more than 35 deals over the past 20 years.

How we think

  • Realising potential
  • Thinking creatively
  • Growing together

Some people see challenges, they might even see solutions.

We see exciting opportunities for brands to achieve more. Our alliances allow us to unlock potential and maximise the performance of every business and every brand.  Our focus is on ensuring this potential is realised in the most effective way.

It’s not just ‘what’ we do, it’s ‘how’ we do it that makes a difference.

We look at potential differently, which means that we think and act creatively about our business. We are agile, scalable and adaptable, unconstrained by convention.

As an organisation we are constantly refining our skill set, knowledge and our entrepreneurial spirit and we surround ourselves with like-minded colleagues.

Our purpose is to achieve more, knowing that working together brings a better outcome. We grow together as people and that, in turn, powers the growth of our business. We have identified a number of factors which are critical to the effective implementation of our strategy, and our focus will be on taking the actions necessary to ensure these are progressed.