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A proven approach

Our strategy enables us to progress towards our vision of being a leading international healthcare business, built around products that are clinically valuable to patients. There are two core elements to our strategy:

Organic growth – key brands

  • Investing in marketing excellence and Innovation and Development (I&D) to drive growth in major Consumer Healthcare brands
  • Stable, cash generative pharma business provides synergy through in-house regulatory knowledge and supports growth

Complementary acquisitions

  • Focus on Consumer Healthcare
  • Leveraging global platform
  • Strong balance sheet means we are increasingly well placed to participate in complementary acquisitions

These are underpinned by:

Investing in people

Continuing to invest in our people and in developing Alliance’s strong, collaborative culture.


To maximise the value created for all our stakeholders, through managing our business in a responsible and sustainable way.

How we work

  • Realising potential
  • Thinking creatively
  • Growing together

Some people see challenges, they might even see solutions.

We see exciting opportunities for brands to achieve more. Our alliances allow us to unlock potential and maximise the performance of every business and every brand.  Our focus is on ensuring this potential is realised in the most effective way.

It’s not just ‘what’ we do, it’s ‘how’ we do it that makes a difference.

We look at potential differently, which means that we think and act creatively about our business. We are agile, scalable and adaptable, unconstrained by convention.

We know that working together brings a better outcome.

We grow together as people and that in turn powers the growth of our business. Working in partnership with our extensive network of commercial partners, manufacturers and service providers, we’re passionate about working together to unlock mutually beneficial opportunities.