Our revised strategy focuses on the global priority categories of helping damaged skin and supporting healthy ageing.
Our strategic priorities
To enable the successful delivery of our new strategy, we have identified four priorities for the business over the next three to five years:
- Brand growth
- Commercial execution
- Strategic supply partnerships
- Organisational agility
We will build fast growing brands where consumer choice is driven by the positive difference we make
We will seek to enhance the attractiveness of our high value brands, through:
- Insight-led, data-driven, measurable marketing investment
- Acquisition and in-licensing of products or technologies to support our key brands
- Innovation & development activity to keep our core brand portfolios ahead of their respective competitive sets
We will increase the impact of our commercial execution, with a major focus on eCommerce
We will continue to look for omni-channel presence in our core markets whilst recognising
that e-commerce represents our fastest growth channels in these markets, a trend which we expect to continue for many years to come.
We will transform our supply chain by investing in a network of strategic partnerships
We remain committed to finding ways to consolidate our supply chain, moving to a smaller, high- performing network of strong partners with whom we can collaborate and invest for the future.
Partners who will support us, not just with the manufacture and supply of current products, but also with innovation and the delivery of our environmental sustainability strategy. A smaller network of partners will also facilitate efficiency gains.
We will continue to cultivate an agile organisation & culture that delivers our growth
It is the diverse combination of skills, experience and energy within Alliance’s employee base that help to create our strong culture. Harnessing this culture to enable the successful delivery of our new strategy will require an increase in focus and in pace.
We recognise that new technologies, approaches, and opportunities enable companies to gain a competitive advantage quickly – innovation and ecommerce require us to excel in these fast-moving, competitive worlds. Change is continual and as the pace of change increases, we need to ensure we maintain sufficient agility to respond appropriately.
Agile businesses are tuned into the dynamic external world and centred on their customer’s changing needs. They have a rapid cycle of ideas development – a test, learn and adapt approach, which we believe is well -situated to areas such as innovation and ecommerce.
