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Our revised strategy focuses on the global priority categories of helping damaged skin and supporting healthy ageing.

Our strategic priorities

To enable the successful delivery of our new strategy, we have identified four priorities for the business over the next three to five years:

  • Brand growth 
  • Commercial execution
  • Strategic supply partnerships
  • Organisational agility

We will build fast growing brands where consumer choice is driven by the positive difference we make

We will seek to enhance the attractiveness of our high value brands, through:

  • Insight-led, data-driven, measurable marketing investment
  • Acquisition and in-licensing of products or technologies to support our key brands
  • Innovation & development activity to keep our core brand portfolios ahead of their respective competitive sets

We will increase the impact of our commercial execution, with a major focus on eCommerce

We will continue to look for omni-channel presence in our core markets whilst recognising
that e-commerce represents our fastest growth channels in these markets, a trend which we expect to continue for many years to come.

We will transform our supply chain by investing in a network of strategic partnerships

We remain committed to finding ways to consolidate our supply chain, moving to a smaller, high-performing network of strong partners with whom we can collaborate and invest for the future.

We will continue to cultivate an agile organisation & culture that delivers our growth

It is the diverse combination of skills, experience and energy of Alliance’s people that help to create our strong culture. We are harnessing this culture to enable the successful delivery of our new strategy with increased focus and pace.