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A proven approach

Our strategy enables us to progress towards our vision of being a leading international healthcare business, built around products that are clinically valuable to patients. Our strategy is focused around four key elements:

Maximising brand potential

To deliver organic growth – achieved through:

  • Insight-led marketing activity to increase brand awareness (consumer products)
  • Extending geographical reach, through new distributor partnerships
  • Range development and extension

Growth opportunity is primarily around our Consumer Healthcare brands

Acquiring & integrating new products

To deliver incremental growth – selective approach:

  • Taking advantage of operating synergies – geographic & product type
  • Refreshing/complementing our portfolio

Targeting products that are clinically valuable to healthcare consumers/patients

Investing in people

Continuing to invest in our people and in developing Alliance’s strong, collaborative culture.

Acting responsibly

To maximise the value created for all our stakeholders, through managing our business in a responsible and sustainable way.

How we think

  • Realising potential
  • Thinking creatively
  • Growing together

Some people see challenges, they might even see solutions.

We see exciting opportunities for brands to achieve more. Our alliances allow us to unlock potential and maximise the performance of every business and every brand.  Our focus is on ensuring this potential is realised in the most effective way.

It’s not just ‘what’ we do, it’s ‘how’ we do it that makes a difference.

We look at potential differently, which means that we think and act creatively about our business. We are agile, scalable and adaptable, unconstrained by convention.

We know that working together brings a better outcome.

Our purpose is to achieve more, knowing that working together brings a better outcome. We grow together as people and that, in turn, powers the growth of our business. We have identified a number of factors which are critical to the effective implementation of our strategy, and our focus will be on taking the actions necessary to ensure these are progressed.