Global Consumer Market Insights Senior Manager – Scar and Scalp

Join a Science-Led Consumer Healthcare Pioneer on an Exciting Growth Journey

Are you ready to be part of something extraordinary? At Alliance, we're a dynamic, science-led consumer healthcare organisation specialising in advanced skincare solutions and vitamins, minerals & supplements (VMS). Backed by innovation and driven by purpose, we're on an exciting journey of transformation and growth — expanding our reach, enhancing our brands, and bringing cutting-edge products to more consumers across the globe.

As we continue to evolve, we’re looking for passionate, curious, and driven individuals to join us. If you’re excited by the opportunity to shape the future of health and wellness in a fast-paced, entrepreneurial environment — this is your moment.

As the Global Consumer Market Insights (CMI) Senior Manager – Scar and Scalp, your job purpose is to

• Lead insight and to act as the Voice of the Consumer across all touchpoints on our global Scar and Scalp portfolios.
• Drive growth of our Scar and Scalp brands including Kelo-cote, ScarAway, Nizoral, and Triatop
• Act as a strategic copilot, bringing together data, research, and deep human understanding to guide brand strategy, drive innovation, unlock growth opportunities, and shape consumer-centric communications.
• Be a Senior Leader within the CMI function, working at the intersection of global strategy and local execution, and collaborating closely with global marketing, innovation, digital, and commercial teams.
• Play a key role in shaping the broader CMI transformation agenda.

What you’ll be doing

Strategic Insight Leadership

• Shape the consumer insight agenda to fuel growth across global Scar and Scalp brands by identifying knowledge gaps and driving a focused, high-impact learning roadmap.
• Leverage existing global insights while designing and commissioning new research to build future-facing consumer understanding.
• Play a lead role in development of global brand positioning through foundational research and insight.
• Lead the development of strategic consumer narratives for internal and external use.

Equity & Communication Insight

• Guide the development of global brand positioning and demand space architecture for the Scar and Scalp portfolios.
• Lead the creation and validation of creative platforms using robust consumer feedback and testing methodologies.
• Map and deepen understanding of the consumer journey, including category entry points and decision-making processes, to inform effective media and communication strategies.
• Identify unmet needs and insight priorities for HCPs, particularly within the Scalp category, and support HCP communication development through targeted research and testing.

Innovation Insight

• Act as the insight partner to the Global Innovation team, identifying unmet consumer needs using both primary research and existing data sources.
• Lead “size of the prize” and whitespace assessments for innovation projects across both Scar and Scalp portfolios.
• Ensure consumer centricity is embedded across the entire innovation funnel—from concept to launch—through the design and execution of relevant insight work.

Overall Leadership responsibilities

• Contribute to the global CMI transformation agenda, owning cross-brand enablers such as knowledge management, capability building, and insight storytelling.
• Drive Return on Insight: Maximise the value from any research by ensuring that learnings are leveraged fully, brand and category knowledge is captured, and budget is spent efficiently
• Manage and elevate performance of external research partners to deliver high-impact, business-relevant insights.
• Collaborate closely with global and local cross-functional teams including Marketing, Digital, eCommerce, Innovation, and Medical Affairs to embed consumer thinking throughout the business.

What we are looking for

• Considerable experience in Consumer & Market Insight, Brand Insight, or Strategic Research roles in global or regional capacities, preferably within FMCG, consumer healthcare, beauty/personal care categories
• Proven experience in global or matrixed roles leading insights across multiple markets and cultural contexts.
• Deep understanding of both consumer and HCP segments, with experience supporting brand communications and innovation development for both audiences.
• Strong exposure to Chinese market - ideally also Korea, Thailand, Australia, US.
• End-to-end research leadership experience, including qualitative and quantitative methods, data analysis, agency management, and budget ownership.
• Experience leading insight for brand positioning, innovation pipelines, and creative development, ideally in both consumer and HCP-facing contexts.
• Strong track record in stakeholder management and business partnering, including cross-functional and cross-cultural collaboration. Experienced in working with cross-functional teams, esp. marketing, commercial, eCommerce, regulatory/medial affairs
• Fluent in English and Chinese (spoken and written) with exceptional communication, synthesis, and storytelling abilities.
• Very strong strategic thinking and business acumen.
• Very strong influencing skills to senior stakeholders and cross-functional teams in order to drive business impact through consumer insight.
• Agility, curiosity, and proactive problem-solving to thrive in a dynamic, fast-paced environment.
• Highly organized, with excellent project management skills and the ability to manage multiple complex workstreams simultaneously.
• Strong team player and cross-cultural collaborator, with the ability to coach, inspire, and build capabilities within the broader CMI function.

Why join us?

At Alliance, you’ll be part of a purpose-driven business that empowers people. We offer a supportive, collaborative culture with real opportunities to grow your career as we grow our brands.

We offer great benefits

• A competitive salary and discretionary annual bonus
• 13 days annual leave, 7 public holidays, a celebration day and a volunteer day
• Retirement provision – 3% of base salary
• Medical and healthcare
• Life assurance
• Meal allowance
• Agile working, and family friendly policies.
• Global employee recognition scheme.
• Employee referral scheme

If you are looking to make a difference and be part of something exciting, we’d love to hear from you