We are a leading international healthcare business of inter-connected people and brands with a global range of products delivering outstanding value. From its origins in the UK 20 years ago, Alliance has grown to become a significant international healthcare group.
We employ over 200 people, located in ten offices around the globe, this includes our two offices in Cary, North Carolina and Los Angeles, California. Our international presence is further enhanced by an extensive network of distributors enabling us to serve customers in more than 100 countries worldwide. We have a successful business with a strong collaborative culture, and we recognise that our relevance and value is in how we work together. Our UK business has just been recognised as a Great Place To Work®
We are now recruiting for a new Marketing Director based in Cary, NC, to join our alliance of people, brands and partners working together, as one team, to achieve more for patients, healthcare providers, business partners and investors. As our new Marketing Director, you will direct the brand strategy, marketing activities and resources of the regional business unit.
Your role as Marketing Director will involve working on leading the development of robust strategic and annual plans for regional consumer brands. Partner with global brand teams to regionalize star brand plans and lead strategy development for local brands. You will participate in the setting of annual sales and contribution targets and forecasts. Develop and execute comprehensive growth plans to achieve contribution targets by managing marketing priorities and activities which support overall P&L goals.
You will have the opportunity to lead a data-driven approach to marketing utilizing in-depth consumer, customer, competitor, and category understanding to the development, measurement, and continual refinement of marketing, advertising, and promotional plans. Review or conduct consumer and market research where required. You will routinely utilize sales, market, and advertising data and metrics to appraise brand health and performance and take action as appropriate. You will monitor consumer trends to capitalize on opportunities and minimize effects of competitive activity.
You will explore and develop new growth opportunities within the unit’s brand portfolio and territories to expand the business, including recommendations on distribution channels, alternate consumer targets and new claims.
Your role will provide project management leadership to ensure brand development milestones are achieved through overall coordination of cross-functional teams, including technical and scientific development, regulatory operational and marketing activities. You will recruit, develop, and lead the marketing team to continually improve marketing core competencies, and shape the approach to building internal capabilities or utilizing external partners and agencies for execution of the marketing function. You will identify the need for, select, and manage agencies to deliver strategic, branding, creative, and communication plans and tactics.
As Marketing Director, you will create marketing and campaign assets and ensure clear cascade of strategy and plans throughout the organization and external partners. Your role will work with the Media and Advertising team and external partners to think strategically and focus on developing integrated messaging and promotional ideas which truly leverage consumer insights. Your role also supports the selling process in conjunction with commercial lead, including all sales communications and materials to ensure Sales team is fully equipped for successful sell-in. Provide marketing assessment evaluating acquisition opportunities within corporate development projects.
If you want the opportunity to join a progressive, people centred, global organisation where real values are at the heart of everything we do then submit your CV via the apply button. In return we offer a competitive salary and benefits package, a superb office environment and fantastic team to work with.
Genuine candidates only, NO AGENCIES please. We will be processing all applications as quickly as possible. If you have not received a response by July 7, 2021, you have not been progressed to the first stage of interviews. Unfortunately, due to high response rates we are unable to respond directly to each candidate, however, we would like to thank you for your interest in working with Alliance.